Content marketing is the new black, the marketing industries latest darling, and a powerful buzz word. But the activation of a content marketing plan can be a total buzz kill for your brand – unless it is built upon a rock solid content strategy.
A content strategy ensures that all content that is created on behalf of your organization will work tirelessly and seamlessly together (in cahoots with search) to connect your organization with its audience and inspire them to take action.
Sarah Beckley is a content strategist and search optimization expert who has created content strategies for some of the worlds most respected brands. She has direct experience in such industries as technology, publishing, healthcare, and financial services.
You'll find Sarah in Portland, Oregon this fall at LavaCon and the Content Strategy Workshops where she'll present The Content Matrix: Quantitative and Qualitative Metrics to Power Business Decisions.
Or visit her on LinkedIn.